Monday, May 25, 2009

WebDesign 2 Update

MoodBoard

the concept behide the Mood board is im try to use Simplycity style to redesign commercial web page and the identity of Poh kong is Yellow and Black but i try to make it yellow white and grey colour to redesign Poh kong Commercial web pages




This a commercial website redesign project. i got the website that i pick at the bowl which is www.phokong.com.my. quite big company at malaysia.From a modest jeweller in 1976, Poh Kong today has burgeoned into Malaysia's largest jewellery retail chain store with a network of more than 90 outlets nationwide in 23 locations.And this website is lack of Design and some interaction because everything just put inside the box it look very square. But this webpage is quite easy to navigation and quite direct.so i decide to remains the easy navigation and use Simplycity art style to make it more user friendly.




Poh Kong product

it is Flash you can CLICK on it to See Poh kong Product









Client's analysis

From a modest jeweller in 1976, Poh Kong today has burgeoned into Malaysia's largest jewellery retail chain store with a network of more than 90 outlets nationwide in 23 locations.

Setting the benchmark in the manufacturing and retailing of gold and fine jewellery in Malaysia, Poh Kong Holdings Berhad, as a public-listed company has earned a place in the country's annals of corporate successes with phenomenal growth over the years.

Fulfill your desires for the perfect gift or personal adornment to enhance your beauty and style by simply visiting Poh Kong, the ultimate luxury in jewellery.


Short and long term site goals

Our long term goal is to open a relationship to the users so that they will stay as loyal customers. The short term goal is to lead users to the promotion that is going on which aims at seasonal promotions.


Target Audience

The target audience for this site is clearly noted on their navigation, company and website design which is users at the age of 21 until 50 adults

Competitor Analysis

Primary
  • Tomei jewellery
  • Diamond Platinum
  • Habid jewellery
  • PYT jewellery
  • wah chan jewellry
  • Lazo Diamond
secondary
  • S&Q
  • Padini accessories
  • Dragon silver
  • Giordano accessories

1 comment:

Ng said...

Jo here... did you analyze what is not good on the current old existing site? in order to point out what should be improved?